For dealer principals, general managers and the managers under them

Your DMS runs every night. Start the day knowing.

TopDown reads the reports your dealership already exports, judges every repair order, purchase order and deal against the standards you published, and hands each manager the documents that need attention before the drive opens. Move the needle during the month, not after it closes.

Your own demo rooftop in a minute, on your store's name and address, with DEX reading your website for the team. No integration project; a CSV export from CDK is enough to go live. Sample store password is topdown.

DEX, Seabreeze Toyota of Delray Beach, signed in as the general manager
YOU

who in service is not performing?

DEX

In Service, 10 findings worth $5,102 this month. Brett Collins shows up more than once: internal labor unbilled on 2 documents, $735; and install labor uncharged on 9 documents, $1,040. Omar Diaz shows up three times: menu underbill on 8 documents, $392; four sets of tires mounted with no labor line, $756; and internal labor unbilled on 1 document, $350. Sam Rivera shows up more than once: install labor uncharged on 3 documents, $850; and labor discounted with no reason code on 5, $440. Jenna Park: menu underbill on 3 documents, $168, and six recall lines submitted under the warranty rate, $211. Open a name to see the documents behind it.

Brett CollinsSam RiveraOmar DiazJenna ParkBrett Collins closed 2 internal repair orders with $0 labor
YOU

what should PO-44118 have cost?

DEX

PO-44118, bumper_paint on a 2021 Toyota Corolla LE, billed $400 against a $200 matrix. Expected $202 to $258, median $230 (price book, regional survey, as of 2026-07). It is evidence on Jordan Hale approved 4 recon invoices over matrix.

Jordan Hale approved 4 recon invoices over matrix
YOU

what specials are my competitors running?

DEX

From the sweep this morning: Coastal Honda of Delray posts a synthetic oil change at $90 against your menu at $99, through the 30th. Federal Highway Tire & Brake is at $70 on the same line. On rate you post $189; the market I can see runs $199 (inferred), $175 and $169, so you sit 2 of 4. Match the oil change with a dated coupon, or make sure the advisors can say what the extra buys.

◎ Area Intel↗ Coastal Honda service specials
YOU

look up Brett and tell me what he sells the most and the least

DEX

Brett Collins, Service Advisor, in 2026-08: 11 repair order lines, $2,132. Most often: ACC-LINER, all-weather floor liners, 8 times, $1,490. Least often: BRK-CAL, RF caliper bracket service, 1 time, $44.

YOUwhat could keep customers away this week?
ROOFTOPSeabreeze Toyota of Delray BeachDelray Beach, FL
LAST RUN6:00 amevery night, on the day's exports
RECORDS READ201,217RO lines, ledger, tickets, POs, deals, bins
DOCUMENTED$64,612every dollar on a document
FINDINGS304 critical, 12 high, 14 medium
JUDGED AGAINSTYour standardsmenu, matrix, rate sheet, book
Every night

The month is still open. So is the chance to fix it.

A financial statement tells you what happened after it is too late to change. TopDown reads yesterday's paperwork tonight, so the manager whose name is on it hears about it tomorrow morning, while the vendor can still be re-bid and the advisor can still be coached.

11:30 pm

The export lands

Your DMS scheduler, a shared folder or an email rule drops the day's CSV in the store's folder. Nobody uploads anything.

11:31 pm

Every document is judged

Each repair order, purchase order and deal is checked against the menu, the matrix and the rate sheet the store published. Bad rows are reported, not fatal.

5:00 am

The ground around you

DEX reads what every competitor you named is posting, the events, the weather, the road work, the local economy and the factory's recalls, then measures it against the rate and menu you set. What changed, where you stand, what to adjust.

7:00 am

The morning brief

Each manager gets an email with what names their people, in dollars, with a link to the documents. The general manager gets the store.

Area Intel

DEX knows the ground your store stands on.

The numbers you set live in a market: the rooftops within ten miles posting their own specials, a festival closing the main road on Saturday, a storm on Thursday, a recall that fills the drive next week. None of that is in the DMS. Every night DEX goes and reads it, then measures it against your rate and your menu.

Your competition, named by you. DEX proposes the list from the address; you edit it. Each night it reads what each one posts: specials and their expiry, labor rate where published, hours, offers, hiring.
Events, weather, roads, the local economy, the factory's recalls. Dated, sourced, and marked as bringing customers in or keeping them away.
What changed overnight. Most mornings nothing did, and it says so. A new $90 oil change two miles away is intel; so is the special that expired.
A debrief, not a report. Where your rate sits among the rates found, every special against your own menu line, the next two weeks, and what to adjust. In the morning brief, on the dashboard, and in DEX.
THIS MORNING · THE GROUND AROUND THE STORE
Coastal Honda of Delray posted a $90 synthetic oil changeNew since yesterday · your menu is $99 · through the 30th
CHANGED
Tropical storm watch, Palm Beach CountyThursday to Friday · 4 to 7 inches, gusts to 50 mph
KEEPS THEM AWAY
Delray Affair on Atlantic Avenue, 80,000 expectedNext weekend · Atlantic closed from Swinton to the Intracoastal
BRINGS THEM IN
Grand Highlander seat belt recall, about 145,000 vehiclesRemedy expected in two weeks · staff the drive for it
BRINGS THEM IN
2/4
Your posted rate sits 2 of 4 in the market$189 against $199 (inferred), $175, $169 · median $175
HOLD
DEX

DEX reads every document in the store at once. Nobody else can.

A general manager can pull one report at a time. DEX has all of them, already judged, and answers in sentences: who is not performing, what a purchase order should have cost, what an advisor sells the most. Every number it says is on a document it can show you. If it has to guess, it says so instead.

It cites what it used. A person is a link to their seat, a finding is a link to its documents, a web source is a link to the page.
It knows its limits. Where no rule reads the paperwork, it says that is the absence of a check, not a clean bill. Where the web has no figure, it says nothing was found rather than estimating one.
It can look outside. "What do shops around here post for labor?" is read from the web near the store, reduced to sourced figures with the page each came from, and cached for the next rooftop that asks. "Find PO-45150 cheaper" shops the part on the invoice for that exact year, make and model, OEM sites, carparts.com, RockAuto and eBay, and comes back with listings, prices and links beside what the store paid.
It can write it up. A vendor letter over the four purchase orders. A coaching note for the advisor. The morning brief in prose. Each one grounded in the finding, or not published.
It stays on the store. Ask it for a poem, a script or a diagnosis and it declines in one sentence, before a model is called, and returns to the store. Every question has a credit ceiling and every login a daily allowance.
/dash/, the dashboard, signed in as the general manager
The TopDown dashboard: documented this month with the change since last month, findings by severity, open and closed work, do these first, and a bar per department
The month at a glance. Every tile opens the list beneath it.
/dash/#/f/…, one finding, the documents, the playbook, the status
A finding: four stock numbers over the recon cap with days in stock and total recon, the playbook, and the status stepper
The evidence table is the finding. Assign it to someone with a date, mark it fixed, or dismiss it with a reason. Print the packet, or have DEX draft the letter.
Product

Every finding names the document.

Not "recon cost is high". Four stock numbers, the days each sat, the recon on each, the manager who approved it, and the dollars over the cap the store set for itself. The counterparty wrote the rule, which is what makes it hard to argue with.

Standards you enter, with an effective date. The door rate, what you pay a body shop, the turn policy. Change one and old months stay judged against the old number.
Dismissal needs a reason, and the reason teaches. Explain a pattern once and the same pattern stays quiet until it grows.
Outcomes, month over month. Resolved and recovered, or marked fixed and back again. The one line a general manager most needs to see.
Two hundred thousand documents a month, thirty that matter. The engine scans the ledger, the counter tickets and every clean RO line, finds nothing wrong with most of it, and says how many it looked at. The count is the proof of looking.
An org chart you can read. Forty-three seats, management across, staff down, a dollar badge on anyone a finding names and on everyone above them.
/dash/#/c, connectors, administrators only
The connectors screen: CDK with its feeds and an upload button each, the price book, scheduled ingest, and a recent uploads table
Upload a month by hand, or point a scheduler at the drop folder and let the night do it.
Connectors

Exports before integrations.

A general manager can already pull these reports. TopDown reads them as they come, with a header dictionary per system that lives as data, so a rooftop whose export says PO NBR instead of PO NUMBER is a one-line change on our side.

CDK today. Closed RO lines, sublet purchase orders, the used ledger, and closed deals from Enhanced Report Generator.
Every other DMS by mapping. Send one month of exports; the dictionary is written against your file and the feeds appear.
A corrected export replaces, never duplicates. Rows are keyed by the id printed on the document.
CDK GlobalAVAILABLE NOW
Reynolds and ReynoldsBY MAPPING
DealertrackBY MAPPING
TekionBY MAPPING
PBSBY MAPPING
Auto/MateBY MAPPING
Who sees what

Names are not the secret. Write-ups are.

Access and scope are separate. What you may do (view, act, administer) and what you may see (which departments) are two settings, never collapsed into a job title.
A finding that names you reaches you. It is marked as also visible to the people who run the store. Hiding it from you would be dishonest; hiding it from them would be worse.
Groups above stores. A dealer principal with four rooftops reads each one as its general manager would, and sees the same rule across all four in one table, ranked.
Every grant, reset and read is recorded. Who opened the evidence on a finding that names a person is on the finding. Who seated whom is on the team screen.
SEABREEZE AUTO GROUP · WHO SEES WHAT
HM
Helen MarshGroup owner
EVERY ROOFTOP
DV
Dana VossGeneral Manager, Seabreeze Toyota
WHOLE STORE
PO
Pat OkonkwoFixed Operations Director
SERVICEPARTS
KT
Kelly TranService Manager
SERVICE
JH
Jordan HaleUsed Car Sales Manager
USED + RECONNAMES HIM
ME
Marcus EllisonController
ACCOUNTINGNAMES HIM
What it judges today

Document-level exceptions against the standards the store set for itself.

Each one is a rule in the dealership pack, data rather than code, with the record kind it reads, the standard it compares against, and the playbook that closes it.

Service

READS ro_line
  • Menu service billed under the published price with no override on file
  • Internal repair closed with flagged hours and no labor sale
  • Accessories or tires installed with parts billed and no labor
  • Customer-pay labor discounted with no reason code
  • Warranty lines submitted under the factory-approved rate
  • A technician flagging far past standard time on customer-pay work

Used and recon

READS sublet_po · recon_summary
  • Recon paid above the published matrix
  • Recon paid above market for the operation: a $1,400 set of tires, a $1,850 door skin
  • The matrix itself priced above market
  • Recon invoiced after the unit was sold
  • Body work sent outside while the store runs its own body shop
  • Units held past the turn policy
  • Store-authored: recon per unit over cap, sublet PO over $500 with no approval

F&I and accounting

READS deal · deal_edit · gl_entry
  • Deals delivered under the back-end gross floor, by F&I manager
  • Deal gross changed after the contract funded, with no approval
  • Manual journal entries over the approval limit with no sign-off
  • Contracts in transit past the funding policy, priced at the floor plan rate
  • Factory rebates on delivered deals never submitted

Parts and new vehicles

READS part · parts_ticket · new_stock
  • Inventory with no sale in over a year, named as a bin so it never falls off a people view
  • Counter tickets sold under cost, by counterperson
  • New units held past the new-car age policy
Pricing

Two tiers per rooftop. A founding rate for the first twenty.

Core buys the engine, every finding, the morning email, every seat and every screen. DEX Intelligence is the tier that calls a model, with credits included and metered per call, so you see exactly where they went.

Core, $1,495 a month per rooftop

THE FIRST TWENTY ROOFTOPS: $995, LOCKED TWO YEARS
  • The nightly run over every document, every finding, outcomes month over month
  • The morning email to every manager, scoped to what they can see
  • Every seat, the org chart, connectors, standards, the group view
  • DEX on your own documents: findings, people, standards, narrated without a model call

DEX Intelligence, $495 a month

5,000 CREDITS INCLUDED · PACKS OF 1,000 FOR $50 BEYOND
  • Agent mode: questions that need judgment, answered from scoped tools with citations
  • Web research from your city, drafts, the brief in prose, the nightly Area Intel sweep
  • A question is about 11 credits; the allowance is roughly 450 of them. One credit is 1,000 tokens in or 200 out; every call is on the ledger with what it was for
  • Request it, or a pack, under Settings; it is invoiced, and it lands when the invoice goes out

Groups

ONE CONTRACT, ONE INVOICE, EVERY ROOFTOP ON THE SAME RULES
  • Ten or more rooftops, 15% off
  • Fifty or more, 25% off
  • The group owner reads every rooftop as its general manager would, and the same rule ranked across all of them

Certified DMS connector

OPTIONAL · AT COST PLUS $150 A MONTH
  • For groups that want it. Exports remain the default and cost nothing
  • A connector emits the same nightly batch as a parsed export; nothing downstream knows the difference
  • Every contract grants anonymized benchmarking rights
Questions a GM asks first

Straight answers.

Do I need an integration project to start?

No. Export a few reports from your DMS as CSV and upload them on the Connectors screen, or point a scheduler at the store's drop folder. CDK's dictionary ships today; any other system is mapped against one month of your exports, on our side.

What does "every night" actually mean?

Whatever lands in the drop folder is loaded on a timer and judged the same way an upload is. The morning email goes out once a day, per store, at the hour you set. Nothing waits for the month to close.

Where do the "should have cost" numbers come from?

A price book: book labor time at your own rates plus parts and materials, with the survey or cohort it came from and the month it was good on. Those sources travel onto the finding. If the book has nothing for an operation, the finding says nothing rather than guessing.

Can DEX make things up?

It is not allowed to. Every dollar DEX says has to appear in a tool result: a finding, a document, a sourced web figure. An answer that fails that check is thrown away and the plain narrator answers instead. The same rule applies to the drafts it writes.

Who sees what?

Each login has an access level (view, act, administer) and a scope (which departments). A manager sees their departments plus any finding that names them. A group owner sees every rooftop in the group. Anything you cannot open tells you who can.

Can I ask DEX anything?

Anything about running the store: its documents, its people, its standards, its market and the area around it. A poem, a script, a diagnosis or a question about somebody else's business gets one sentence back and costs nothing. Each question has a credit ceiling and each login a daily allowance, so a curious afternoon cannot drain a pack.

What does it cost?

$999 a month per rooftop for founding members, with 1,000 DEX credits to start. Packs of 1,000 credits are $50, requested under Settings and invoiced. The nightly analysis, the findings and the morning email never spend a credit.

Is the demo store real?

It is synthetic. The rooftop, its group, its people, its vendors and its competitors are fictional, and every web source in the demo's Area Intel points at the demo host. The two hundred thousand documents a month are generated clean around the forty-nine that carry the story. The figures on this page are the engine's actual output on that store; sign in as any of the logins below and you will find them.

Start your demo

Your store's name on the door. DEX sets the rest up.

Leave the dealership and its address and you get a rooftop of your own: three sample months, an org chart, a morning brief, and Area Intel on the ground around your address. Give the website and DEX reads it for the people who run the store and puts them in their seats. Nothing found, nothing lost: the demo's chart stands in.

Yours to come back to. A login of your own, shown once. The store stays.
Sample paperwork, said plainly. The repair orders, deals and findings are the demo's story, not your books. Only the name, the address, the area and the names from your website are yours.
Then your own exports. When you are ready, the Connectors screen takes a month of CSV from your DMS and the findings become yours.
START YOUR DEMO

About a minute. Your login is shown once on the next screen.

Dealerships first. Any operating business next.

Or open the sample store and ask DEX about it.

Six logins, one group, one rooftop, forty-three seats, three months, two hundred thousand documents. Password for all of them: topdown.